science
so let's say you're the scientist in the lab coat who's noticed that things are going to get worse in the future. you publish your results. but the media ignores you. no boobies. what do you do? sensationalize it of course. make like chicken little. the earth's gonna fry. and we're all gonna die. and it's all big oil's fault. great now you're on the news. but your facts no longer support your position. sigh.