sensationalism
turn on the tv. what do you see? fires, crashes, murders, scandals, boobies. sensational stuff. the media sells it. why? cause we consume it. we're not interested in ordinary stuff. so if you want to get my attention it's gotta be more sensational than britney flashing her crotch. so when some lab coat issues a press release saying that an increase in global temperatures of some 5c will adversely affect agricultural output. no one cares. hey look! a helicopter crashed in new york. who cares if continent sized populations of people are starving to death in 100 years. yeah, whatever. who's boinking paris this week?