lights
there's a billboard on 101. it's actually kinda hard to call it a billboard. cause it's really more like some sort of giant computer screen. and it's bright. it's really fucking bright. it's so frikken bright sometimes it's hard to see the cars around you. which seems to me like a lawsuit waiting to happen. but that's not really the point of this post. the billboard is made of leds. which the greenies tell me are 10x as efficient as incandescents. so we should be using them. to save the earth. however... one quickly loses everything one's gained by using said leds to make the damn billboard 10x as bright. sigh. unfortunately that's a paradox of efficiency. ie if you make something more efficient you make it viable to use whatever it is for more applications. like hybrid cars. they didn't sell worth shit. until someone realized it's a car with two freakin engines. two freakin engines man. think of the horsepower. and the earth wasn't saved. and the greenies wept to see their beautiful ideals corrupted and turned to the dark side. but yeah. i'd love to see the world switch to green techs without increasing consumption. i'm just skeptical that it can happen.