judgement
i think one of the problems joe public has with this whole global warming thing is it's a moral judgement. the message comes across like this: if you drive a car, eat meat, or have children, you're a planet killing monster. joe public pays good money for hell and damnation sermons from his religion. which he knows isn't real until after he dies. it gives him god. which makes him better than them godless scientists. it doesn't matter than 90% of scientists are believers. joe public isn't very smart. there's no way he's going to put up with scientists telling him he's a bad person too. totally upsets the pack order. and puts joe public at the bottom. avoiding that position is worth fighting over. vehemently.