gamers
according to the internet, people play computer games for 3 billion hours a week. holy crow. that seems like a lot. that's 100 million people playing 4 hours a day. crikey. don't these people have anything better to do? hrm. turns out. maybe they do. even better. maybe they can keep playing games and solve real world problems at the same time. not quite sure how this one works. but it's an interesting idea. so, game on.